Do you ever name inanimate objects? You're not alone. Even star athletes give nicknames to pieces of equipment they feel are lucky. As far as superstition runs, naming an inanimate object can make a difficult job feel a bit easier or more comfortable to complete. The NFL's official football was actually given a nickname many years ago, but it's something not many NFL fans are aware of. Fact for the day The official game ball of the National Football League is stamped with the nickname.