Andy Murray will donate £50 to Unicef for every ace he serves between now and the end of the year, having been moved by the recent refugee crisis.
Murray announced the plan on the eve of Great Britain's Davis Cup semi-final against Australia, with sponsors Standard Life and the ATP and LTA all matching his contribution.
That means Unicef stand to make £200 every time the Scot's serve comes off.
"Having seen the images broadcast on the news in recent weeks I felt I had to do something to help the millions of children and their families who have been forced to flee their homes and had their lives turned upside down," he said on www.atpworldtour.com.
"I'll get that little bit more satisfaction from each ace I hit knowing that it will be helping Unicef keep children safe. I'm also asking my fans across the world to join with me to and support Unicef's vital work. Together we can help make a safer world for every child."
Unicef UK Executive Director David Bull said: "The support of Andy, and his fans and the wider tennis community, can help us continue to provide support for children whenever and however disaster strikes."
Source: PA
