It may look petty, but this online antagonism shows that many football clubs have become relatively savvy online operators after their faltering first steps a decade agoIf you, like many people right now, are yearning for common courtesy, a sense of civility in these stricken times, a balm that might heal the nation’s wounds, then a word to the wise: don’t start with the official Leeds United Twitter account.Leeds were knocked out of the Championship play-offs by Derby County a fortnight ago. Turned over 4-2 in their own backyard no less. You might have thought a period of humility and introspection would follow. Not so. Whoever runs the Leeds account has instead seen fit to use the time to cultivate a feud with Derby. And drag a member of One Direction into it while they’re at it. Related: Marcelo Bielsa’s play-off agony with Leeds was a lesson in beautiful failure | Barney Ronay Related: Marcelo Bielsa to continue as Leeds manager after club extend contract Continue readingreadfullarticle
