The Jockey Club, the largest commercial group in British horseracing, today announced the launch of ‘Rewards4Racing’, the UK’s first ever rewards programme dedicated to fans of the turf.
More than 250 popular high street and online retailers with over 3,000 outlets have signed up to be part of the major new loyalty programme, which offers its members the ability to accrue points from everyday purchases. Examples of participating retailers include Marks & Spencer, Sainsbury’s, Tesco, Boots, amazon.co.uk, B&Q, John Lewis, iTunes, thetrainline.co.uk, Debenhams, Thomas Cook, Blockbuster, Hotels.com, Austin Reed and Halfords.
Rewards4Racing points can be turned into a series of racing rewards at all 14 of The Jockey Club’s racecourses, including Cheltenham, Aintree, Newmarket and Epsom Downs. Rewards include food and beverage discounts or free items, free tickets, ticket upgrades, hospitality packages, free racecards and special 'money can't buy' items that will be introduced regularly.
With annual attendances of just less than six million people, racing is the UK’s second most popular spectator sport. However, the average racegoer visits racecourses less than twice a year. The Jockey Club aims to increase customer loyalty and attendances through the Rewards4Racing scheme. With around a third of all British racing attendances, Jockey Club Racecourses has approximately 1.5 million individual customers each year, who are eligible to become members of the programme.
Rewards4Racing is free to join for all Jockey Club Racecourses customers. Anyone who buys an advance ticket online for any of The Jockey Club's 14 racecourses will be enrolled in the programme and given membership details. Each of the group’s 2011 Annual Members will be invited to join the programme, along with its corporate and non-raceday customers.
Speaking about the latest scheme, Paul Fisher, Chief Operatin Officer of Jockey Club Racecourses said:
“The Jockey Club’s Rewards4Racing loyalty programme is all about giving something extra back to racing fans for their support. Simply by making purchases on the high street, online and on our racecourses, members will earn rewards quickly to make their racing experience that little bit more special.
“Our research shows that most people who come racing absolutely love it, but we need to give them more reasons to be loyal, so that a once-a-year visit turns into enjoying our sport more regularly. We believe British racing’s first ever rewards programme is one major way to do that and help take another step forward in a highly competitive sport and leisure environment.”