New Balance continue to push forward with their foray into the world of football by releasing their debut ad '#NBFootball'. The brand enlisted the help of award winning director Marie Schuller to help visualise the New Balance Football ideology.
The minute long video stars Premier League names such as Adnan Januzaj and Marouane Fellaini of Manchester United, Nasri, Fernando, Kompany and Navas of Manchester City and also Arsenal's Aaron Ramsey. The players get their game on surrounded by LED screens with graphics telling us how New Balance and the players they represent strive to improve 'Every minute. Every second. Every day.'.
Global Brand Manager for New Balance Football spoke about the brands debut ad:
“We want to communicate the essence and attitude of New Balance Football. The heart of the concept is how we – and our athletes – are relentlessly driven to be better.
We are highly competitive, innovative and fearless and we place the player at the centre of everything we do.
We want to show the stories and reality behind what we see on the pitch – the constant hard work our brand and players put in to be better.”
Source: DSG
