UK Launch of 'Unite ByCycling' by The Prostate Cancer Charity

25 March 2009

The Prostate Cancer Charity has announced an exciting new partnership with the hugely successful Tour of Britain. ‘Unite ByCycling’ is an initiative set up to raise awareness and support for prostate cancer, which will feature a range of cycling events involving both professional cyclists and the general public. 

Although the heroics of Great Britain’s Cycling Team at last years Olympics already seem a distant memory, the sport has experienced something of a renaissance in this country as more and more people are taking to the saddle up and down the country.

The inspired performances of Chris Hoy, Victoria Pendleton and their Team GB colleagues at the 2008 Beijing Olympics has seen record numbers take up the sport, with a number of new initiatives. One such event was last year’s ‘Tour of Britain’ which was such a success it will return again on 12th September for one week.

It is now officially Britain’s biggest free-to-attend sporting event and in light of its demand and hugely successful debut, The Prostate Cancer Charity has launched this exciting new initiative. 

John Neate, Chief Executive of The Prostate Cancer Charity, said: “This partnership represents a really exciting new chapter in the life of the Charity and a great opportunity for us to raise awareness and funds and gain support on a local and national level. The Charity is excited to be involved with the fast growing sport of cycling and the UK’s leading cycle event.”

Not only does the event attract huge national interest, particularly in light of renewed enthusiasm for the sport, but the initiative will raise awareness for Prostate cancer which is the most common cancer diagnosed in men in the UK. Every year, in the UK alone, 35,000 men are diagnosed with prostate cancer, with one man dying every hour from the disease. 

Yesterday’s launch of ‘Unite ByCycling’ saw Magic 105.4 FM breakfast host DJ Neil Fox meeting with professional cyclist and former Tour De France stage winner Magnus Backstedt, who are both endorsing the initiative.

Neil Fox, who lost his father to prostate cancer in 2001, is looking forward to the new partnership: “I am excited about getting on my bike and riding in support of Unite ByCycling. My dad, who sadly died of prostate cancer eight-years-ago, would love this project and the way it will unite people and families through the fast growing hobby of cycling.”

‘Unite ByCycling’s first event will be the Tour Series starting on 21 May to the 25 June. The event is a six week series of city centre circuit races featuring the top 10 professional cycling teams in the country.

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