The 43rd Volta ao Algarve (15-19 February) will be broadcast live on the international channel Eurosport and on the Portuguese Channel TVI24.
The last hour of every stage can be watched at least in 51 countries and 73M homes. The live will be on the air between 4pm and 5pm UK time.
In a press statement, the president of the Tourism of Algarve, Desidério Silva, said: The transmission of the Volta ao Algarve enhances and makes more known this region, which is a tourist destination of excellence for bicycles, in its different aspects. We are a region with excellent natural and landscape conditions, with cycling routes and with great hotel, culture, heritage and gastronomy. The live broadcast will allow to leverage the international notoriety of the most important tourist destination of the country. “
“The ATA, responsible for the international promotion of the Algarve, welcomes the dissemination of the region by Eurosport throughout Europe, as it allows us to reach our main markets. Showing the destination at this time of year through the Volta ao Algarve is an excellent promotional opportunity for the region”, says ATA (Algarve Tourism Association) President, Carlos Luís.
The president of the Portuguese Cycling Federation, Delmino Pereira, emphasizes the cooperation between the various stakeholders. “I would like to highlight the excellent cooperation established between the Federation and the entities that made television direct possible. The increase in mediatism of the Volta ao Algarve gives cycling a new peak of public attention, which brings benefits to the participating teams and riders, Portuguese and foreigners. On the other hand, it is the affirmation of cycling as a privileged means for the promotion of tourism”, says Delmino Pereira.
Source: DSG
